Antwort Why is Selfridges so successful? Weitere Antworten – What is special about Selfridges

Why is Selfridges so successful?
From our in-house cinema, restaurants and bars, skate bowl and extraordinary cultural program to our ever-evolving roster of collaborators – artists, designers and innovative new brands – we are a creative playground in which to discover and share new ideas.During the years of the Great Depression, Selfridge's fortune rapidly declined and then disappeared—a situation not helped by his free-spending ways. He gambled frequently and often lost. He also spent money on various showgirls.Either Selfridge or Marshall Field is popularly held to have coined the phrase "the customer is always right". In 1909, after the first cross-Channel flight, Louis Blériot's monoplane was put on display at Selfridges, where it was seen by 12,000 people.

What is the story of Selfridges : In 1909, Harry Gordon Selfridge revolutionised retail. From the day Selfridges opened, theatre and experience have been at the heart of our business. Today, we stay true to that spirit by weaving creative experimentation, activism and cultural moments through our extraordinary customer experience.

What is the strategy of Selfridges

Three driving forces underpinned the strategic activities across the business: we create amazing destinations; we inspire people and enable success, and we deliver the unique Selfridges spirit to our customers.

How does Selfridges attract customers : Marketing strategy

In-store theatre is one of Selfridges' most important marketing devices and the retailer tirelessly launches innovative installations to drive footfall and engage with shoppers. Selfridges uses innovation to create the buzz it wants among a trend-setter target customer.

Selfridges GroupSelfridges & Co. Limited
Selfridges/Parent organizations

Voted the World's Best Department store, Selfridges Oxford Street is an iconic London landmark and a luxury shopping experience home to both affordable and premium brands. From fashion, beauty, time piece, jewellery, home & technology and haute cuisine, Selfridges specialises in satisfying every need.

What are Selfridges 5 values

Our values

  • Embrace every self. We embrace diversity and the differences that make us stronger.
  • Create the extraordinary. We celebrate creativity in all forms and perspectives.
  • Lead with purpose. We make sustainable decisions that contribute to a better future.

Threats. Overseas customer base – While Selfridges is less dependent on tourist traffic than Harrods – also because of its three provincial outposts – the Oxford Street store is at risk from external factors that affect the spending of overseas visitors in London.Customers had been led to believe that salmon being sold at Selfridges were reared in a closed-loop system. Landmark UK department store Selfridges has been directed to remove claims about the sustainability of its farmed salmon following an intervention by local authority, Westminster City Council.

For while Selfridges's parent company is undoubtedly in trouble, Selfridges itself is not doing badly at all. Revenues were up 29 per cent last year at a more than healthy £843.7m, just under £10m shy of the group's record year in 2019. Operating profit also climbed.

Is Selfridges successful : Over the past few years, Selfridges has gone from strength to strength, posting continued sales growth and maintaining excellent profit margins. In 2019, Selfridges' full-year sales rose 6% to £1.85bn, and operating profits were £170m – down slightly on the year before only due to investment in the flagship store.

Is Selfridges still profitable : For while Selfridges's parent company is undoubtedly in trouble, Selfridges itself is not doing badly at all. Revenues were up 29 per cent last year at a more than healthy £843.7m, just under £10m shy of the group's record year in 2019. Operating profit also climbed.

What interests you most in working for Selfridges

What people like

  • General feeling of work happiness.
  • Ability to meet personal goals.
  • Feeling of personal appreciation.


Over the past few years, Selfridges has gone from strength to strength, posting continued sales growth and maintaining excellent profit margins. In 2019, Selfridges' full-year sales rose 6% to £1.85bn, and operating profits were £170m – down slightly on the year before only due to investment in the flagship store.For while Selfridges's parent company is undoubtedly in trouble, Selfridges itself is not doing badly at all. Revenues were up 29 per cent last year at a more than healthy £843.7m, just under £10m shy of the group's record year in 2019. Operating profit also climbed.

What is Selfridges weakness : Selfridge's strength lies in the fact that it has a skilled workforce and also enjoys the domestic market. Its weakness is in its brand portfolio which only targets the high-end market. Selfridge's opportunities are seen in its new products and services.