Antwort What will happen with HBO Max? Weitere Antworten – Is HBO Max going to be replaced
Warner Bros. Discovery replaced HBO Max with Max in May, bundling both HBO and Discovery Plus content in one platform. While the service kept the same $9.99 per month price, it also introduced a new $19.99 per month “Ultimate” plan with access to 4K content.The popular streaming service HBO Max was officially reborn as "Max" on Tuesday. Warner Bros. Discovery announced the new name last month, along with plans to blend the existing HBO Max library with content from Discovery+.Max, the streaming service formerly known as HBO Max, has lost 700,000 subscribers in the past three months. Despite the huge drop, streaming revenue at Max, which is owned by Warner Bros. Discovery, were up 5 percent—with a 30 percent year-on-year jump in advertising revenue.
How much will HBO Max be : $9.99 to $19.99 per month
HBO Max, now known simply as Max, is a subscription streaming service that delivers movies and TV series from HBO, Warner Bros. and more. Plans range from $9.99 to $19.99 per month, though annual pricing is also available.
Why are they getting rid of HBO Max
A key reason was to help Warner Bros. Discovery broaden the appeal of the app so that it's not mostly targeted at content for adults. “We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families,” JB Perrette, president and CEO of Warner Bros.
Why is everything being removed from HBO Max : Warner Bros. Discovery pays licensing fees to carry such shows on its streaming platform, so removing them would save money on licensing, on top of the potential tax write-offs they could receive for axing the programs.
For HBO Max users, their profiles, watch histories, and billing information will automatically be migrated over to the new service with their subscriptions intact.
Discovery's revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday. A key reason was to help Warner Bros. Discovery broaden the appeal of the app so that it's not mostly targeted at content for adults.
Why is HBO Max losing money
Warner Bros. Discovery's shares sank 19% on Wednesday on disappointing earnings that showed declining ad revenue that it blamed on high interest rates and the Hollywood strikes. On top of that, the company's marquee streaming service, Max (formerly HBO Max), continued a worrisome streak of subscriber losses.In 2020, HBO lost over half its linear audience of viewers ages 18 to 24, a key demographic for the premium cable network; overall viewership declined 38% that year, and 36% in 2021, Variety reported.That means you can get Max's Ultimate Ad-Free tier with 4K Ultra HD streaming, immersive Dolby Atmos, up to 100 downloads and the B/R Sports add-on for only $11.67 per month (regularly $19.99 monthly), or $139.99 for the first year.
Most HBO Max providers do not offer a free trial to new subscribers. If a subscription or promotional offer includes a free trial, you'll see mention of the free trial when you sign up.
Why is HBO Max losing so many movies : Why is HBO Max losing so much content The short answer to why HBO Max's content library seems to be in such a state of flux appears to be the merger between Warner Bros (HBO's parent company) and Discovery to form Warner Bros. Discovery.
Why did Max lose subscribers : The Hollywood strikes also had a role to play in Max's declining subscribers. In the same call, Warner Bros. Discovery CFO Gunnar Wiedenfels called the hemorrhaging of subscribers a “modest sequential loss” largely a result of an “extraordinarily light content slate.”
Why is Max cancelling so many shows
After all, Max is still making original series, and handing out green lights to new projects. But as part of the broader Zaslav reset at Warner Bros. Discovery, the company last year decided to change the creative direction for its Max Originals, and focus mostly on series attached to big broad IP owned by Warner Bros.
HBO Max will remove 36 titles from its service as early as this week, Variety has confirmed. A spokesperson for HBO Max attributed the decision to the pending merge of the platform with Discovery+, which is also owned by Warner Bros. Discovery.What happens if I subscribe to both HBO Max and discovery+ Max is now available. HBO Max subscribers can stream all of HBO Max and Discovery favorites together on Max. discovery+ continues as a stand-alone service.
Why is HBO Max changing to Max : To make the flagship streamer look more “family friendly”: Warner Bros. Discovery executives ultimately felt that the HBO name was somehow restricting HBO Max's uptake among households with children.