Antwort Is it worth it to buy Hermès? Weitere Antworten – Is Hermès a good investment

Birkin bags can double in value in 5 years. An Hermès expert explains why it's a better investment than gold. “It's similar to buying a Picasso and holding it in your home, because you can look at it, you can enjoy it,” said James Firestein, founder of OpenLuxury.Birkin bags can double in value in 5 years — some styles up to $450K — and are a better investment than gold: luxury expert. Hermès' highly coveted Birkin handbag becomes even more coveted after it leaves the store — doubling in value in as little as five years, according to a luxury expert.Hermès carefully controls the production and distribution of Birkin bags, making them highly exclusive and difficult to obtain. The bags are often made to order, with waiting lists that can span several years. This rarity and exclusivity contribute to the bag's desirability and high price tag.

What is special about Hermès : In myth, Hermes functions as the emissary and messenger of the gods, and is often presented as the son of Zeus and Maia, the Pleiad. He is regarded as "the divine trickster", about which the Homeric Hymn to Hermes offers the most well-known account.

Why is it hard to buy Hermès

'Deemed worthy' to buy

Birkin bags are a symbol of rarefied wealth. Getting a Birkin handbag, which can sell from $10,000 at retail to record premiums of $450,000 at auction, directly from its maker is a difficult feat — one often achieved through celebrity status or at least a spending history with Hermès.

Does Hermès hold value : This aside, the Hermes Birkin bag — one of the most coveted luxury bags in the world, and a true status symbol — does remain a consistently appreciating financial asset, in addition to a staple luxury accessory.

An article in Fortune this week highlighted that the value of a Birkin bag doubles approximately every five years, positioning it as a superior investment compared to gold.

Hermes won't sell the rare bags to just anyone, and it requires potential buyers to purchase thousands of dollars of other products just for the chance they'll get access to the coveted leather totes, according to a lawsuit filed on Tuesday seeking class-action status.

Why do people want to buy Hermès

The brand plays off basic psychology: if you can't have something, you want it even more. The rarity of the Birkin, and also the brand's Kelly bags, is one of the reasons they are so widely coveted.Hermès as a brand enjoys an iconic status in the world of luxury. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury.To buy a Birkin directly from Hermès, customers must have a purchase history with the brand. Hermès only allows boutiques to purchase a select number of Birkins on a bi-annual basis and the style of Birkin bag delivered to boutiques is rarely known ahead of time.

Hermès has a monopoly on Birkin bags, so the suit alleges, and the Hermès Game amounts to tying, a potentially anticompetitive practice in which buyers are required to purchase additional, unwanted goods as a precondition of receiving a desirable product.

Who is Hermès target customer : Demographic Segmentation: Hermès caters to an affluent consumer base with high disposable income. The brand targets individuals who appreciate fine craftsmanship, quality, and exclusivity. Psychographic Segmentation: Hermès focuses on customers who value sophistication, elegance, and timeless style.

Which is harder to get, Kelly or Birkin : Some areas of the US have smaller, less competitive Hermès stores where it may be easier to be offered a mini Kelly than a Birkin 25, such as in your situation. Other big city locations such as New York City and Beverly Hills are highly competitive and being offered a mini Kelly is akin to winning the lottery.

Why is it hard to get a Hermès bag

The Birkin and Kelly bags are subject to a stringent quota system worldwide. Hermès allows no one to purchase more than two “quota bags” in a calendar year. If you were to buy a Birkin and a Kelly bag in March, you just have to wait until the following year before buying another.

two

If you buy a Birkin bag straight from a Hermès boutique, you'll only be able to buy two luxury handbags per year. This means you could invest in one Birkin and one Kelly, but no more. This two-bag rule allows Hermès to keep on top of orders and also maintain the exclusivity of their accessories.Kantar BrandZ Top 10 Most Valuable Global Luxury Brands 2023

Rank	Brand	Brand Value 2023 ($Mil.)
1	Louis Vuitton	124,822
2	Hermès	76,299
3	Chanel	55,939
4	Gucci	26,306

What is Hermès target age : hermes.com Website Traffic Demographics

hermes.com's audience is 39.58% male and 60.42% female. The largest age group of visitors are 25 – 34 year olds.