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Is HBO going under?
The popular streaming service HBO Max was officially reborn as “Max” on Tuesday. Warner Bros. Discovery announced the new name last month, along with plans to blend the existing HBO Max library with content from Discovery+.HBO Now was succeeded on May 27, 2020 by HBO Max, a new DTC service that also includes content from Warner Bros.Discovery's revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday. A key reason was to help Warner Bros. Discovery broaden the appeal of the app so that it's not mostly targeted at content for adults.

What happens when HBO Max becomes Max : Max will be the streaming home of HBO and include everything already on HBO Max. This means if you're in the middle of a series or have 30 minutes left in a hit movie, you won't have to miss a beat. Learn more about what you'll be able to watch on Max.com.

Are they shutting down HBO Max

WBD went on to replace HBO Max with a newly rebranded service that launched first in the United States on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films.

Will HBO Max disappear : Is HBO Max Going to Disappear HBO Max officially became known as simply Max to U.S. subscribers in May 2023, three years after HBO Max's launch. Usernames and passwords have been migrated over to the new service, and many devices will automatically update HBO Max to Max.

WBD went on to replace HBO Max with a newly rebranded service that launched first in the United States on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films.

Warner Bros. Discovery has renamed its flagship streaming service Max, eliminating HBO from the name. Executives explained Wednesday the decision was to protect the HBO brand and to highlight the service's extended reach beyond prestige adult programming. Calling the service Max sets up Warner Bros.

Is HBO Max ending

WBD went on to replace HBO Max with a newly rebranded service that launched first in the United States on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films.It's not HBO Max — soon it's just going to be Max. Warner Bros. Discovery officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series.WBD went on to replace HBO Max with a newly rebranded service that launched first in the United States on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films.

As of May 23, HBO Max is rebranded and replaced by Max. Users should still be able to access the service using their existing passwords and logins on their devices. You won't pay any more for Max than you did for HBO Max, at least until November 2023.

What happens to HBO Max after merger : The news: HBO Max and Discovery+ will become Max on May 23, Warner Bros. Discovery announced Wednesday. The rebrand aims to protect HBO's premium image while incorporating lower-cost content from Discovery, which could bring new opportunities for advertisers.

Why is HBO changing to Max : Discovery's global chief marketing officer of streaming, told AdAge that the company needed to widen its tent. “By moving to Max, we wanted to clearly signal a change in the broadening and the breadth of the content, though the quality stays the same,” he said.

Why is HBO switching to Max

Discovery's global chief marketing officer of streaming, told AdAge that the company needed to widen its tent. “By moving to Max, we wanted to clearly signal a change in the broadening and the breadth of the content, though the quality stays the same,” he said.

WBD went on to replace HBO Max with a newly rebranded service that launched first in the United States on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films.Max, the streaming service formerly known as HBO Max, has lost 700,000 subscribers in the past three months. Despite the huge drop, streaming revenue at Max, which is owned by Warner Bros. Discovery, were up 5 percent—with a 30 percent year-on-year jump in advertising revenue.

What is HBO Max losing : Warner Bros. Discovery continues to covertly hack away at HBO Max's offerings ahead of its catalogue merge with Discovery+. "Minx," "Westworld," "Legendary," and more have already left the service. By Alison Foreman, Wilson Chapman.